ECOMMERCE

Enhance Customer Engagement by Creating Synergy Across Multiple Channels

Today, consumer experience includes many touch points – an average of ten for every purchase decision made. Even as online and mobile engagement grows, consumers who have the opportunity to interact over multiple channels during the research, evaluation and purchase cycle, tend to allocate a greater share of their wallet to such experiences. The proportion of consumers who we can call digital natives is on the rise.

Omni-Channel shopping influences customer behavior and buying patterns. Even as retailers need to partner with the 21st century shopper to provide any-time, any-where shopping experiences, deploying an integrated technology platform to provide a uniform and ubiquitous experience is the key to making this partnership successful.

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Omni-Channel Service Orchestration, enables retailers to provide enhanced customer experiences by creating synergy across multiple channels during the shopping process. The solution integrates gamification, mobile and in-store experience and provides retailers with the platform to leverage ongoing innovations in mobile payments, shipping methods and online inventory catalogues.